I don’t recall having seen this brand anywhere in the Netherlands before but it is definitely worth having a look: Uterqüe. I am told it is Zara’s younger and pricier sister and there are certainly resemblances. Uterqüe might suit the more conservative woman better though than Zara does and the collection is also a lot less crowded.

Their AW14 campaign looks pretty fierce but they won me over with the Jogging Deluxe collection: a masculine slouchy cut in soft fabrics, right up my street. Perfect for strolling around the city and comfortable enough to play couch potato in.

 

Unfortunately I have absolutely no love for their bag collection but I do like their sneakers, especially the pointy white ones.

And this ring is one for the wishlist.

Click here for the full Uterqüe collection.

Sevi

 

All photos by Uterqüe